VisibilityLocal

Free scorecard

Grade your own listing in ten minutes

Twelve checks, written for independent insurance agents specifically. Each one tells you where to look and why it matters. You will need your Google Business Profile open and about ten minutes.

The score and the explanations are yours immediately. No email, no gate. If you want the written fix list afterwards, there is a form at the bottom for that.

0 of 12 answered

  1. 1

    Is your Google Business Profile primary category the most specific one that fits?

    How to check

    Open your Business Profile, go to Edit profile, Business category. Note what the primary says. "Insurance agency" is the generic default. "Insurance broker", "Life insurance agency", "Health insurance agency", and "Auto insurance agency" are separate categories that surface in different searches.

    Why it matters

    The primary category does more to decide which searches you appear in than anything else on the profile. Most agents are sitting on whatever was picked when the listing was created, often by somebody else.

  2. 2

    Have you added secondary categories for the other lines you write?

  3. 3

    Do you personally own your website domain?

  4. 4

    Is your website meaningfully different from other agents' sites?

  5. 5

    Does your state Department of Insurance licensee record match your GBP exactly?

  6. 6

    Do your name, address, and phone match across Yelp, Facebook, and Bing Places?

  7. 7

    Have you published a Google Business Profile post in the last 30 days?

  8. 8

    Do you have as many Google reviews as the three agencies currently in your map pack?

  9. 9

    Have you replied to every review from the past year, including the good ones?

  10. 10

    Are your services listed individually on the profile with real descriptions?

  11. 11

    Does your website have InsuranceAgency or LocalBusiness structured data?

  12. 12

    Does ChatGPT name you when asked for an independent insurance agent in your city?

Answer all 12 to see your score. Nothing is submitted anywhere, and there is no email required to get it.

Would rather I did this properly, from the outside, with the AI transcripts and the map grid? That is the Visibility Report.