How the work runs
What you are actually buying
Most agency websites describe services without ever saying what the engagement is. You get six cards explaining what SEO means and no idea what happens if you say yes. Here is the shape of it.
One agent per market. Everything below, run monthly. No contract. You own the assets. And a delivery guarantee with teeth in it rather than a satisfaction promise nobody can enforce.
The system
Seven things, every month
Google Business Profile
Categories, services, service areas, photos, weekly posts, review responses. The profile is the single biggest lever in local search and it needs attention every month, not once at setup.
Your website
Built or rebuilt, on a domain registered in your name. Fast, structured properly, and written so it does not read like the four hundred other agents on the same FMO template.
Citations and NAP
Audited and corrected across the directories that carry weight for insurance, including your state Department of Insurance record. Then monitored, because these drift.
Structured data and AI search
Schema that makes your business machine-readable, and content written to be citable rather than to hit a keyword density. This is the part almost nobody in your market is doing yet.
Monthly content
Written for the lines you actually want more of, and for your city specifically. Not syndicated carrier blog posts that a hundred other agents also published.
Review generation
A system for asking that your office can actually run, because review count and recency both feed ranking and the ask is what everyone skips.
Monthly reporting
What moved, what did not, and what I did about it. Sent whether or not the month was good, which is not universal in this business.
The terms
Three commitments
One independent agent per market
Once I take your market, your competitor cannot hire me for as long as you are a client. This is the whole reason the work is worth doing properly, and it is also why I will sometimes tell you the answer is no.
No minimum term
Cancel any month. There is no twelve-month contract, no early termination fee, and no clause that turns leaving into a negotiation. If the work is worth paying for you will keep paying for it, and if it is not you should stop.
You own everything, from day one
The domain is registered in your name. The hosting account is in your name. The code is yours. If we part company, you take all of it and nothing breaks. This is the opposite of the FMO arrangement, and it is deliberate.
The guarantee
Everything in the buildout ships within 60 days, or that month is free
Not a satisfaction guarantee, which means nothing and cannot be measured. A delivery guarantee. The site, the profile work, the citation corrections, and the schema are all live within sixty days of starting, or you do not pay for that month.
I can promise this because delivery is the part I control. What I will not promise is a ranking, a lead count, or a date by which ChatGPT starts naming you. Nobody can see far enough into those systems to commit to them, and an agency that offers you a number is either guessing or counting on you not checking.
That distinction is the whole thing, really. Ask anyone pitching you which parts of their promise they actually control. It is a short conversation and it tells you most of what you need to know.
Pricing is worked out on the report call, once I have seen what your market and your current setup actually require. I am not going to put a number here and then change it.