About
David Turner
Local SEO and AI search visibility consultant. Working directly with independent professionals nationwide.
No agency overhead. No junior staff. One client per market.
Background
A psychology degree taught him how clients decide
David studied psychology before he ever touched SEO. That background shaped how he thinks about local search. Most consultants focus on the technical signals. He starts one layer back, with how people decide who to call.
When someone searches for a financial advisor or an insurance agent, they're looking for signals that one of these businesses is the established, credible, active option in their area. Recency of reviews, consistency of business information, presence in the right categories, visibility across multiple platforms. These aren't just ranking factors. They're the same trust signals humans use to assess whether a business is legitimate before they pick up the phone.
Google and AI tools are running that same trust assessment, algorithmically. The technical work of local SEO is, at its core, making those trust signals legible to machines. Understanding the psychology of the decision is what tells you which signals matter most for a given market and profession.
One client
per market, per industry. Never both sides of a competitive matchup.
Direct work
David handles every client personally. No account managers relaying messages to someone else doing the work.
Nationwide
Serving clients nationwide. Local SEO doesn't require being in the same city.
How It Works
Direct. Exclusive. No surprises.
You work with David, not a team assigned to you
There's no account manager who translates your goals to a strategist who hands off to an implementation team. David does the audit, sets the strategy, and executes the work. That compression eliminates the translation failures that make most agencies frustrating to work with.
One client per market, per industry
One insurance agent per city. One mortgage broker per metro. Once I take you on, I will not sell the same work to the agent across town for as long as you are a client. That policy exists because the work only makes sense when I am on one side of a competitive matchup, not because it makes a better headline.
Scope, deliverables and timeline, upfront
Every engagement starts with a clear scope. What gets done, what the deliverables look like, and when to expect results. No vague monthly retainers where you're paying for effort rather than outcomes.
Philosophy
Local SEO isn't tricks. It's signal clarity.
The businesses that win in local search aren't gaming anything. They have consistent information across every directory. Active, recent reviews from real clients. A Google Business Profile that clearly communicates what they do and where they do it. Content that demonstrates genuine expertise in their subject area. These are the same things that would make a business appear credible to a person walking down the street.
Google's job is to identify who the trustworthy, authoritative, active local option is. So is Perplexity's. So is ChatGPT's. The technical work of local SEO is building the data structure and content that makes those signals readable to an algorithm. The algorithm is trying to do exactly what a human would do, with the information available online. Give it better information.
AI search visibility is the same problem one layer up. When someone asks ChatGPT for a recommendation, the tool pulls from structured business data, authoritative citations, and content from sources it trusts. The businesses getting recommended are the ones who built those signals before the question was asked. That window is still open in most markets. It won't be indefinitely.
Where to start
Start with the diagnosis.
One agent per market, and once I take yours your competitor cannot hire me. The sensible first step is the Visibility Report: a written diagnostic of your listing, your citations, your map pack position and what the AI tools say about your city. It costs $297 and comes off your setup if we go on to work together.